BEworks’ purpose is to transform society and the economy through scientific thinking. We are recognized as world leaders in the practice and commercial application of Behavioural Economics (BE). Our approach leverages academic literature, behavioural insights, and the scientific method to solve our clients' most complex challenges in a way that is experimentally validated and innovative.

Dan Ariely, renowned behavioural scientist and New York Times best-selling author of Predictably Irrational and The Honest Truth about Dishonesty, co-founded BEworks in 2010 along with the firm’s CEO and BE pioneer Kelly Peters, and top marketing scholar Nina Mažar.

Behavioural Fusion is a spin-off of City, University of London, and since 2018 has been offering UK business the scientific rigour and academic credentials that characterise BEworks – its practitioner and academic staff have many years of experience between them. 

Given their shared ethos, BEworks and Behavioural Fusion have formed a strategic alliance to provide a compelling behavioural economics service to UK businesses - unrivalled in depth and breadth of experience and capacity, with a proven track record of meeting the business challenges of international clients.

KELLY PETERS, MBA

Professor and CEO & Co-founder of BEworks

PHILIP CORR, PhD

Professor of Psychology | City, University of London, and Founder of Behavioural Fusion

“Our mandate is to change society and the economy through the application of behavioural economics. Partnering with Behavioural Fusion to offer our unparalleled methodology and rich client expertise paired with their academic experience and knowledge of the local sector, was the fit we’d been searching for in our first partnership”.

“Behavioural Fusion and BEworks collaborating is a game changer for the business of behavioural economics in the UK – it creates a critical mass of knowledge, skills and experience unmatched in the UK.”