Join us for an interactive session with the world’s leading firm dedicated to
the practice and application of Behavioural Economics, BEworks, and their
UK partner firm, Behavioural Fusion (a spin-off of City, University of London).
Learn about the business imperative for BE and how its application is helping financial institutions to solve their biggest challenges.
Behavioural Economics (BE) is drastically changing how organizations solve problems, whether they are found in strategy, marketing, operations, or organizational behaviour. We’re all in the business of changing behaviour. By understanding the science behind behaviour and decision-making, businesses are able to design better products, services, and consumer experiences. CEO’s around the world are waking up to the power of behavioural economics as a key differentiator to understanding and changing behaviour.
With more internal units emerging every year, it’s time to arm yourself with the best kept secret driving change across global organizations.
BEworks has spent the last decade applying behavioural economics to challenges faced by Fortune 500 organizations and government units around the world. This event launches the partnership with Behavioural Fusion, a UK based applied behavioural consulting firm that has joined forces with BEworks to serve clients in the UK. Our unique expertise in the financial services sector, along with Behavioural Fusion’s years of academic experience and knowledge of the local sector, will be an asset for organizations looking to launch behavioural economics initiatives.
Join us at the event to learn more about impactful cases of BE in action in financial services which showcases not only the powerful theory behind the solutions but the measurable financial impact these strategies are having on the businesses deploying them.
KELLY PETERS, MBA
Professor | CEO & Co-founder of BEworks
PHILIP CORR, PhD
Professor of Psychology | City, University of London, and Founder of Behavioural Fusion
Kelly Peters is the CEO and co-founder of BEworks, the world’s leading behavioural economics firm. She believes that when applied properly, scientific thinking has the power to transform society.
Throughout her career, Kelly has overseen the launch of hundreds of field experiments and uncovered pioneering research on the factors influencing decision-making, helping close the gap between academic research and real-world application. She has led complex innovation projects and commercialized new ideas and concepts to disrupt traditional models.
Kelly teaches Applied Behavioural Science at the University of Toronto’s Rotman School of Management – one of the world’s top MBA programs – and is a regular lecturer at Cornell, Harvard and other notable educational institutions. Her work has been featured in The New York Times, Fortune, and Forbes Magazine.
Philip is Professor of Psychology (Behavioural Economics) at City, University of London, where he set-up the first MSc in Behavioural Economics in London and one of the first in the UK. In addition to writing over 160 peer-reviewed journal articles and book chapters, Philip is the author of a number of books on biological and differential psychology, and also one on behavioural economics – Corr, P. J. & Plagnol, A. (2018). Behavioural Economics: The Basics. London: Routledge. Philip is the Founding Editor-in-Chief of the journal, Personality Neuroscience, published by Cambridge University Press. His academic publications can be seen at: www.philipcorr.net.