Southern Ontario Behavioural Decision Research Conference

May 14, 2021

The Southern Ontario Behavioural Decision Research (SOBDR) Conference brings together researchers from Ontario universities (and beyond!) with an interest in the study of how people make judgments and decisions

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SOBDR 2021 will be held, virtually, on May 14, 2021
Hosted by BEworks 

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Previous Conference information

Our Keynote Speaker: Nina Mazar


Circle PPT Headshot_Nina MazarNina Mazar, Professor, Boston University
Co-director of the Susilo Institute for Ethics in the Global Economy, Co-founder & Chief Scientific
Advisor, BEworks

A behavioral scientist, Nina has been named as one of “The 40 Most Outstanding B-School Profs Under 40 In The World” by the business education website Poets & Quants in 2014. With her focus on behavioral economics, Nina investigates consumer behavior and how it deviates from standard economic assumptions. In addition, she studies moral decision-making and its implications for policy. Her research topics range from irrational attraction to free products, the paradoxes of green behavior to temptations to be dishonest. Nina was nominated for the SSHRC Aurora Prize for “Outstanding New Researcher,” and she is the recipient of several teaching and research awards, including the Rotman Dean’s Award for Excellence in Research and the William F. O’Dell Award of AMA’s Journal of Marketing Research (for having made the most significant, long-term contribution to marketing theory, methodology, and/or practice with her 2008 JMR paper on Dishonesty).

Nina has published her research in leading academic journals like the Journal of Marketing Research, Psychological Sciences, Review of Economic Studies, and the Proceedings of the National Academy of Sciences. Popular accounts of her work have appeared among others on NPR, BBC, in the New York Times, Financial Times, Wired, and her research has been featured in Harvard Business Review’s Breakthrough Ideas. Nina is a Professor of Marketing at Questrom School of Business, Boston University; specialization in marketing, behavioral economics, and economic policy; she has a doctorate in Business Administration, from Johannes Gutenberg-University.

SOBDR Program Committee 

Shannon OMalley

Shannon O'Malley


Hubspot Headshots_Julian House


Ontario Behavioural Insights Unit

Hubspot Headshots_Derek Koehler


University of Waterloo

Hubspot Headshots_Nicole Robitaille

Nicole Robitaille

Queen's University

Hubspot Headshots_Claire Tsai


University of Toronto