Investors who seek and follow professional financial advice enjoy better outcomes compared to investors who choose a 'do-it-yourself' strategy. 

BEworks and Manulife Investment Management partnered on a study to understand how to encourage more people to seek and follow professional financial advice and achieve better outcomes.

The study, conducted online with almost 3,000 North Americans during March 2020, showed that investors were more likely to follow behaviorally informed financial advice, and follow it more closely, but also have a better perception of the financial professionals who offered it.

By using our insights to test behaviorally informed advice that cuts through five common psychological barriers standing in the way of investor success, we implemented tactics that positively changed investor behavior and improved their performance and trust in their financial advisor. 

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