Kelly PetersKelly Peters is the CEO and Co-Founder of BEworks. She is passionate about bringing scientific thinking to business strategy, marketing, and operations.
Kelly has overseen the launch of several new business ventures that capitalized on insights into consumer behavior. Her interest in behavioral science stems back to the late 90s when working on behavioral scoring models in credit risk and online distribution models, evolved through behavioral finance, and finally culminated in 2008 when she embraced behavioral economics as the most reliable approach to executing strategy. She launched what might be the world’s first commercial application of behavioral field experiments while at RBC to help drive adoption of online service channels.
Dan ArielyDan Ariely’s groundbreaking experimental research and prolific writing has made him one of the most prominent leaders in the field of Behavioral Economics; an interdisciplinary science combining psychology, and economics to understand human behavior and decision-making.
Dan’s writing on irrational decision-making in the marketplace has been featured in the most prominent academic journals and in a variety of popular media outlets such as the New York Times, Wall Street Journal, Washington Post, and the Boston Globe, among many others. He has also written three New York Times best-selling books that have become recognized standards in the field: Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty.
Martin WhittakerMartin Whittaker is the founding CEO of JUST Capital. JUST is a nonprofit dedicated to equipping the market with the data, tools, and insights to deliver on the promise of stakeholder capitalism and an economy that works for all Americans.
He is also co-founder and Board member of the CREO Syndicate, a family office investment network; a Board member of the Carbon Disclosure Project U.S.; a member of the Forbes Finance Council and Forbes Contributor; and an advisor to Mission Driven Capital Partners, a private equity firm.
Shy MindelCo-Founder & CEO of Babyark, with over 20 years of global business and innovation leadership, across multidisciplinary development projects and operations, marketing and branding, business development and global expansion. Shy holds a BS in Aeronautical Engineering and an ME in Systems Engineering, both from the Technion - Israel Institute of Technology.
